Stul - A one-of-a-kind, high-tech, portable chair brand
Inspired by the concept of nautic nomad furniture, we designed a visual identity that reflects Stul’s outdoor, high-tech spirit. We developed the brand system, produced videos for each chair, and created the UX/UI for Grey Matter’s e-commerce platform, where Nutrix and Stul coexist seamlessly.
Stul is all about nautic, outdoors life. We created a complete brand identity to showcase their essence.
We produced a series of compelling videos to communicate all of the technology and design behind each chair model.
We designed clear navigation and rich product detail pages, prioritizing usability and visual hierarchy. Users can easily switch between Nutrix and Stul within the same e-commerce experience, without friction.
