Arte Único Fernet Branca - The most important poster contest in Argentina

Arte Único Fernet Branca - Arte Único Fernet Branca - The most important poster contest in Argentina | SPICE Arte Único Fernet Branca - Arte Único Fernet Branca - The most important poster contest in Argentina | SPICE
Client: Arte Único Fernet Branca
We lead the creation and execution of the contest’s 10th anniversary strategy and online campaign.

What we did

Desarrollamos junto a la agencia Basso Brovelli una campaña especial de aniversario que marcó la introducción de una nueva categoría al concurso: posters motion. Siguiendo los lineamientos de marca, creamos todos los visuales y un sitio responsivo que aumentó la participación en un 400% con remarketing y e-mail marketing.

Arte Único Fernet Branca - Arte Único Fernet Branca - The most important poster contest in Argentina | SPICE
Arte Único Fernet Branca - Arte Único Fernet Branca - The most important poster contest in Argentina | SPICE

From graphics to content development, we made sure the brand’s identity was present everywhere.

We tracked participation through remarketing and e-mail marketing and ended up with 200% more participation than the previous year and 600% increase in leads generation.