Arte Único Fernet Branca - The most important poster contest in Argentina

Arte Único Fernet Branca - Arte Único Fernet Branca - The most important poster contest in Argentina | SPICE Arte Único Fernet Branca - Arte Único Fernet Branca - The most important poster contest in Argentina | SPICE
Client: Arte Único Fernet Branca
We lead the creation and execution of the contest’s 10th anniversary strategy and online campaign.

What we did

Desarrollamos una campaña especial de aniversario que marcó la introducción de una nueva categoría al concurso: posters motion. Siguiendo los lineamientos de marca, creamos todos los visuales y un sitio responsivo que aumentó la participación en un 400% con remarketing y e-mail marketing.

Arte Único Fernet Branca - Arte Único Fernet Branca - The most important poster contest in Argentina | SPICE
Arte Único Fernet Branca - Arte Único Fernet Branca - The most important poster contest in Argentina | SPICE

From graphics to content development, we made sure the brand’s identity was present everywhere.

We tracked participation through remarketing and e-mail marketing and ended up with 200% more participation than the previous year and 600% increase in leads generation.