We designed and developed an intuitive UX platform to engage with the brand’s most passionate consumers and offer them a fun experience with exclusive benefits. We also created and managed the marketing strategy to activate the different activities of over 100k users.
We gave life to an engaging app with geolocation that offered beacons in Argentina’s best bars.
We designed games, wallpapers and official brand stickers to entertain the audience.
We generated mailing and social network campaigns with prizes for participation. We developed the app’s official site, with all the information needed to engage Branca’s fans.