Nutrix - Smart products for a healthier, easier day.

Nutrix - Nutrix - Smart products for a healthier, easier day. | SPICE Nutrix - Nutrix - Smart products for a healthier, easier day. | SPICE
Client: Nutrix
We designed Nutrix’s visual identity, including logo, packaging, and brand system. We also created the UX/UI for Grey Matter’s e-commerce platform, where Nutrix and Stul coexist within a single digital experience.

What we did

Nutrix offers smart products like cold-press juicers and air fryers to support better daily habits. We developed a visual identity aligned with its purpose and designed a clean, intuitive e-commerce experience that makes it easy to explore and switch between the Nutrix and Stul product lines.

 

Nutrix - Nutrix - Smart products for a healthier, easier day. | SPICE
Nutrix - Nutrix - Smart products for a healthier, easier day. | SPICE

We created a flexible visual system that unifies the product line without losing the unique personality of each item.

Nutrix - Nutrix - Smart products for a healthier, easier day. | SPICE
Nutrix - Nutrix - Smart products for a healthier, easier day. | SPICE

The packaging design emphasizes clarity, wellness, and usability—translating technical benefits into a friendly experience.

We designed clear navigation and rich product detail pages, prioritizing usability and visual hierarchy. Users can easily switch between Nutrix and Stul within the same e-commerce experience, without friction.